Acceptable Use Policy

Brand: Peony & Lace
Operator: Ellis Intelligence LLC, a Colorado limited liability company ("we", "us", "our")

This Acceptable Use Policy ("AUP") governs your access to and use of the Peony & Lace platform, web application, APIs, and related services (collectively, the "Service"). By accessing or using the Service, you ("Customer", "you") agree to this AUP. This AUP is incorporated into and forms part of our Terms of Service, and is governed by the Terms of Service it accompanies, including its governing-law and dispute-resolution provisions.

If you violate this AUP, we may suspend or terminate your access without prior notice or refund and may pursue any other remedy available to us.

1. Permitted Use

You may use the Service only:

• (a) For your own internal business purposes, or, if you operate as a service provider, for purposes of providing services to your direct end customers under your own customer relationships;
• (b) In compliance with all applicable laws, regulations, and the Terms of Service;
• (c) Within the usage limits of your subscription tier (rate limits, seats, document counts, storage caps); and
• (d) Subject to the additional restrictions in the Peony & Lace Addendum below.

2. Account and Access

2.1 Account Security. You are responsible for maintaining the confidentiality of your account credentials. You must enable multi-factor authentication where the Service offers it. You must notify us immediately at [email protected] of any unauthorized account access.

2.2 No Sharing. Each user account is for a single individual. You may not share login credentials. Each seat used must correspond to a distinct natural person identified by name and email.

2.3 Workspace Isolation. Multi-tenant data isolation is a feature of the Service. You will not attempt to access data belonging to any other tenant, account, or workspace.

3. Prohibited Content

You will not upload, transmit, store, or generate through the Service any content that:

• (a) Violates any applicable law, including export-control law, anti-bribery law, or law applicable to the handling of regulated data;
• (b) Infringes any third party's intellectual property, privacy, publicity, or other rights;
• (c) Contains malware, ransomware, exploits, worms, viruses, or any other code designed to interfere with software or hardware;
• (d) Is unlawful, defamatory, harassing, threatening, hateful, obscene, or sexually exploitative;
• (e) Constitutes "sensitive personal information" in jurisdictions where the Service is not designed to process it, or constitutes regulated data (protected health information, payment-card cardholder data, classified national-security information, or Controlled Unclassified Information / Federal Contract Information) unless your subscription tier and a separate written agreement expressly permit such use; or
• (f) You are not authorized to share, transmit, or process, including content covered by another party's confidentiality obligations that you cannot lawfully share with us.

4. Prohibited Activities

You will not, and will not permit any third party to:

4.1 Service Integrity.

• (a) Attempt to gain unauthorized access to any portion of the Service, including any other tenant's data;
• (b) Probe, scan, or test the vulnerability of the Service except through a coordinated security-research program we publish or pre-authorize in writing;
• (c) Interfere with or disrupt the Service, including by overloading, flooding, or sending malformed input designed to cause failure;
• (d) Reverse-engineer, decompile, or attempt to extract the source code, model weights, training data, or underlying architecture of the Service;
• (e) Circumvent or attempt to circumvent rate limits, usage caps, billing controls, or feature gates;
• (f) Use the Service to build or train a competing product, including by using Service outputs to train a model offered to third parties;
• (g) Scrape, harvest, or systematically extract data from the Service except through the documented API at the rates we permit.

4.2 Resale and Wrapping.

Except where your subscription tier explicitly grants white-label or reseller rights (see Addendum):

• (a) You will not resell, sublicense, lease, or wrap the Service for delivery to third parties as if it were your own;
• (b) You will not use the Service to provide services to end customers without disclosing that the Service is built on third-party infrastructure (you may disclose by reference to our brand or generically — your choice).

4.3 AI and Output Use.

• (a) You acknowledge the Service uses artificial intelligence systems whose outputs may be inaccurate, incomplete, biased, or contain hallucinations;
• (b) Outputs may contain errors or omissions, and we make no warranty as to the accuracy, completeness, or reliability of any output. The Service assists your work; it does not make decisions for you. You will independently verify outputs before relying on them, and before submitting them to any third party, for any decision with legal, financial, professional, or safety consequences;
• (c) You will not represent any output as having been generated by a human, where representation as human is material to the recipient;
• (d) You will preserve any disclaimers or attribution that the Service applies to outputs unless your subscription tier expressly grants removal rights;
• (e) You will not use outputs to take any action prohibited by law, including unauthorized practice of law, medicine, financial advice, or insurance brokerage.

4.4 Data Hygiene.

• (a) You will not upload personally identifiable information of any individual without a lawful basis under applicable privacy law;
• (b) You will not upload data that you obtained through unauthorized access, theft, or breach of any third party's confidentiality;
• (c) You will not upload children's data (subjects under 13 in the U.S., or, in the EU, under the applicable age of digital consent) without verifiable parental or guardian consent and proper safeguards;
• (d) You will not transmit sensitive data — including credentials, personal information, or the regulated-data categories in §3(e) — to or from the Service over unencrypted channels. You will access the Service only through the encrypted (TLS) endpoints we provide. Our own commitments regarding encryption of data at rest and in transit are stated in the Data Processing Addendum and are not restated here.

4.5 Customer Responsibility; Indemnification. As between you and us, you are responsible for the lawfulness of the data you submit to the Service and of the instructions, configurations, and directions you give in using it, including every representation of lawful basis, authorization, or consent made in this AUP or the Addendum. Violations of this AUP that give rise to a third-party claim against us are covered by the indemnification provisions of the Terms of Service, subject to the conditions and procedures stated there; where the DPA applies, this allocation does not excuse our own compliance with our obligations under the DPA.

5. Reporting and Cooperation

5.1 Reporting Violations. Report suspected AUP violations to [email protected]. Include the relevant account or tenant identifier, a description of the issue, and any supporting evidence.

5.2 Legal Requests. We will respond to lawful subpoenas, court orders, and government requests in compliance with applicable law. We will notify the affected Customer where lawful to do so.

5.3 Cooperation. You will cooperate reasonably with any investigation of suspected AUP violations involving your account.

6. Enforcement

6.1 Range of Actions. Depending on severity, we may issue a written warning; temporarily throttle, restrict, or suspend specific features; suspend your account pending investigation; terminate your account for material breach; refer the matter to law enforcement; and/or pursue civil remedies.

6.2 Material Breach — Immediate Action. The following constitute material breach permitting immediate suspension or termination without prior notice or refund: any §3 violation involving illegal content, malware, or regulated-data violations; any §4.1 violation involving unauthorized access, vulnerability probing without authorization, or denial-of-service activity; use of the Service in violation of export-control, sanctions, or anti-bribery law; and repeated lower-severity violations after written warning.

6.3 Refund Policy on Termination for AUP Violation. No refund of pre-paid fees is owed for the billing period in which the violation occurred. Future billing periods are credited or refunded in accordance with the refund provisions of the Terms of Service.

6.4 Survival. Termination, suspension, or expiration of your account or subscription does not relieve you of obligations that by their nature should survive, including confidentiality, data return/destruction obligations, the representations in §4.5, and liability for AUP violations accruing before termination.

7. Modifications

We may update this AUP from time to time. Material changes will be communicated by written notice sent by email to the account's designated contacts (or by in-product notice) and, in addition, posted at peonyandlace.com/acceptable-use. Written notice is deemed given when sent; failure to read a properly sent notice does not extend any period. Each change takes effect on the effective date stated in the notice, and continued use of the Service after that effective date constitutes acceptance of the updated AUP.

8. Contact

Questions about this AUP: [email protected]
Security and abuse reports: [email protected]

Peony & Lace Addendum

In addition to the base AUP above:

P1. White-Label and Sub-Tenant Use. Peony & Lace's Studio and Solo tiers permit you to operate planner-branded couple-facing portals. The end couples ("End Users") are not parties to your subscription with us; they access only the portal you provision for them.

P2. End User Data. You represent that you have a lawful basis (typically contractual) to share each couple's wedding-planning data with us through the Service. You are the data controller; we are the data processor. Our DPA governs.

P3. No Resale as White-Label SaaS to Third-Party Planners. Studio tier permits you to use Peony & Lace for your own planning business. You may not provision Peony & Lace access to other wedding planners as a sub-resold service. Reseller arrangements require a separate written agreement.

P4. End User Communication. Communications to End Users (couples) sent through the Service must comply with applicable law and may not mislead End Users about the source of automated content. Couple-facing portals include a discreet "powered by Peony & Lace" footer that you may suppress only on Studio-tier accounts.

P5. Wedding Vendor Inquiries. You may use the Service to draft outreach to wedding vendors (venues, photographers, florists). You will not use the Service to spam vendors, to misrepresent yourself, or to send templated outreach at a volume that triggers a vendor's spam filtering or reporting threshold.

Related: Terms · Privacy Policy · Subprocessors. Peony & Lace is software, not a wedding-planning service.